Quick And Easy Ways To Optimize Video On Social Media

You should be optimizing your video on social media because you already invested in quality video. You know it’s the most effective medium for telling your story. Not only is it compelling, it’s also an easy experience for your audience to engage with. Now it’s time to optimize video to get the best ROI possible by drastically increasing your content output while grabbing attention and gaining followers. Studies have shown that people are twice as likely to share video than other visual content. Thanks to social media, there are a lot of ways to engage viewers. 

THINGS TO CONSIDER WHEN IT COMES TO WAYS TO OPTIMIZE VIDEO ON SOCIAL MEDIA

First, you’ll need to create a strategy to optimize video. In this context, optimizing video is the process of turning long-form video content into shareable clips, and formatting those clips to be repurposed on each social media platform. Choose clips that will provide value to your audience. Out of one piece of long-form video, you might easily find twenty or more valuable clips that can be used on social media. You’ll probably find that most of your clips aren’t time-sensitive. Those can be considered evergreen content and can be posted on more than one platform at various times.

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