Regional Profile

Western Iowa Advantage Region

The Western Iowa Advantage region includes the counties of Adair, Audubon, Calhoun, Carroll, Crawford, Greene, Ida and Sac. With an optimal mix of financial advantages, infrastructure, quality of life and a loyal, hardworking labor force, locating here is an easy choice! 

Population Demographics

As of 2025 the population of Western Iowa Advantage Region is 86,805. The population is expected to shrink to 85,400 by 2030 - a growth rate of -0.33%.

The median age of Western Iowa Advantage Region residents is 43.

The diversity index of Western Iowa Advantage Region is 34.2, meaning that there is a 34% chance that any two people selected out of 100 residents will be of different race or ethnicity from one another.

Housing and Income

The average household income in Western Iowa Advantage Region is $89,797 and projected to be $99,171 in 2030. Per capita income is $37,737, projected to be $41,748 in 2030. 2.67% of households – 2,320 – have an income of $200,000 or higher. Average net worth is $929,016 and the average disposable income is $68,627.

There are 41,732 housing units in Western Iowa Advantage Region; 27,920 are owner-occupied, 8,520 are rented, and 5,292 are vacant. The average home value is $231,097, with 1,624 homes built in 2010 or later, and 14,373 built in 1939 or earlier.

Business and Workforce

There are 4,724 businesses in Western Iowa Advantage Region, employing 44,982 workers and pulling from a labor force of 42,935 age 16 and above. 11,481 workers commute into Western Iowa Advantage Region from outside the county or state. Key industries for the area include:

31,155 residents both live and work in/around Western Iowa Advantage Region. The average travel time is 0.0 minutes. 16.47% people have a commute of less than 5 minutes while 2.83% commute 90 minutes or more each way. Of commuters, 34,684 drive alone, 3,318 carpool, and 308 take public transportation. 1,435 use other modes of transport such as motorcycle, bicycle, walking, etc. 3,149 residents work from home.

21,749 members of the workforce hold a high school diploma or GED. 9,030 have associates degrees, 10,025 have bachelor’s degrees, and 3,352 hold a graduate or professional degree.

Source: ESRI, 2025-10-16