Regional Profile

Western Iowa Advantage Region

The Western Iowa Advantage region includes the counties of Adair, Audubon, Calhoun, Carroll, Crawford, Greene, Ida and Sac. With an optimal mix of financial advantages, infrastructure, quality of life and a loyal, hardworking labor force, locating here is an easy choice! 

Population Demographics

As of 2026 the population of Western Iowa Advantage Region is 86,148. The population is expected to shrink to 85,589 by 2031 - a growth rate of -0.13%.

The median age of Western Iowa Advantage Region residents is 43.

The diversity index of Western Iowa Advantage Region is 36.0, meaning that there is a 36% chance that any two people selected out of 100 residents will be of different race or ethnicity from one another.

Housing and Income

The average household income in Western Iowa Advantage Region is $95,234 and projected to be $107,332 in 2031. Per capita income is $40,378, projected to be $45,661 in 2031. 3.11% of households – 2,677 – have an income of $200,000 or higher. Average net worth is $1,069,224 and the average disposable income is $72,635.

There are 41,784 housing units in Western Iowa Advantage Region; 27,713 are owner-occupied, 8,617 are rented, and 5,454 are vacant. The average home value is $239,972, with 1,928 homes built in 2010 or later, and 14,435 built in 1939 or earlier.

Business and Workforce

There are 4,715 businesses in Western Iowa Advantage Region, employing 44,644 workers and pulling from a labor force of 42,739 age 16 and above. 11,238 workers commute into Western Iowa Advantage Region from outside the county or state. Key industries for the area include:

31,341 residents both live and work in/around Western Iowa Advantage Region. The average travel time is 0.0 minutes. 15.95% people have a commute of less than 5 minutes while 2.58% commute 90 minutes or more each way. Of commuters, 34,143 drive alone, 3,549 carpool, and 241 take public transportation. 1,269 use other modes of transport such as motorcycle, bicycle, walking, etc. 3,504 residents work from home.

21,070 members of the workforce hold a high school diploma or GED. 8,698 have associates degrees, 10,028 have bachelor’s degrees, and 3,442 hold a graduate or professional degree.

Source: ESRI, 2026-09-09