Skip to main content.
Western Iowa Advantage Logo Logo
  • Home
  • Contact
  • Housing Opportunites
  • Home
  • Contact
  • Housing Opportunites
  • About
    • Economic Development Partners
    • 2021-2022 Annual Report
    • Resource Partners
    • Contact
  • Living
    • Housing Opportunites
    • Cost of Living
    • Education
    • Healthcare
    • Recreation and Culture
      • Audubon County
      • Calhoun County
      • Carroll County
      • Crawford County
      • Greene County
      • Ida County
      • Sac County
  • Regional Profiles
  • Site Selectors
    • Available Sites
    • Available Buildings
    • Target Industries
      • Advanced Manufacturing
      • Advanced Agriculture Technology and Bioscience Industries
      • Advanced Agriculture Manufacturing
      • Value Added Food Processing
      • Data and Information Technology
    • Featured Employers
    • Business Advantages
    • Infrastructure
    • Iowa Industry Profiles
    • Regional Profile
    • County Profiles
      • Audubon
      • Calhoun County
      • Carroll
      • Crawford
      • Greene
      • Ida
      • Sac
  • Workforce
    • Home Base Iowa
    • Workforce Data
    • Workforce Resources
    • Laborshed Data Reports
      • Audubon (Audubon County)
      • Carroll (Carroll County)
      • Denison (Crawford County)
      • Ida Grove (Ida County)
      • Jefferson (Greene County)
      • Lake City (Calhoun County)
      • Sac City (Sac County)
  • News and Resources
    • Submit a News Article
    • Newsletter Archive
    • Newsletter Sign Up
    • Webinars, Workshops and Other Resources
News and Media
Follow Us!
  • LinkedIn
  • Facebook
  1. Home
  2. News And Resources
  3. Five Essential Elements Of A Marketing Plan For A Small Business
  • Facebook
  • Twitter
  • LinkedIn
  • Email
  • Print
Search
Five Essential Elements Of A Marketing Plan For A Small Business main photo

Five Essential Elements Of A Marketing Plan For A Small Business

January 12, 2021

If you are planning to open your own small business, the first step is to develop a business plan. The next step is to develop a marketing plan, as all business plans should be paired with a strategy for marketing your products or services. Marketing strategies vary in format, but they all have the common goal of attracting and building relationships with customers. The style is up to you, but it should include the following elements.

1. Marketing Goals and Objectives

You will need to develop realistic and measurable marketing goals that cover a full calendar year and are aligned with your business plan. Common goals in a marketing strategy include a targeted increase in products sold and a growth in customers. Your strategy will help you achieve your goals. As you develop it, you should factor in the type of products or services you are selling, how and where you sell them, and the level of consumer awareness surrounding your business.

Read full article.

Yellow faded road

Iowa By the Numbers

#5

Iowa Is The 5th Best-run State In The Nation

24/7 Wall Street, 2018

#2

Iowa Has The #2 Lowest Cost Of Doing Business In The Country

Business Facilities, 2017

$30.058b

Contribution From Iowa's Largest Industry Sector - Advanced Manufacturing

Bea, 2019

80

Insurance Companies Headquartered In Iowa

Iowa Insurance Division

Western Iowa Advantage Logo
P.O. Box 768 Carroll, IA 51401 • 712.792.9914 • info@westerniowaadvantage.com
© 2025 Western Iowa Advantage. All rights reserved. Economic Development Websites by Golden Shovel Agency.
  • Home
  • Contact
  • Site Map
Add to Report View Custom Report