Why Economic Developers Should Make Their Community Metaverse-Ready For 2022

6 Dec 2021


Economic developers should make their community metaverse-ready for 2022 to get the attention of entrepreneurs, workers, and next-generation business owners. 

We’re going to bring you all the way back to 1991 when Geoffrey A. Moore wrote the book Crossing the Chasm which was about mainstream consumers adopting new technologies. One of the key takeaways from this book was understanding the process of early consumers embracing technology entrepreneurship (sci-fi stuff) into their lives. Moore’s book identified the lifecycle of technology and the marketing that accompanies the adoption.

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