Western Iowa Advantage is Providing the SizeUp Tool so Local Businesses Can Access Market Intelligence
17 Feb 2021
Western Iowa, February, 2021 — In its ongoing effort to build a stronger local, regional, and statewide economy, Western Iowa Advantage has released free access to SizeUp so that local Iowa businesses can obtain market intelligence to help them forge a pathway to success.
“Western Iowa Advantage is a collaborative effort of economic development officials in Audubon, Calhoun, Carroll, Crawford, Greene, Ida and Sac Counties working to effectively market the many viable economic assets of this region,” said Brandy Ripley, Chair of Western Iowa Advantage and Executive Director of Sac Economic and Tourism Development. “Our goal is to advocate for our region, and partner with those businesses currently working here, as well as those considering relocation and/or expansion in the area. To this end, we offer assistance with location searches, permits, financial/tax incentive programs, utilities, workforce demographics, job-training programs and more. The ‘more’ now includes the SizeUp tool.”
SizeUp’s local business intelligence capabilities are designed to help small and medium-sized businesses access the data they need to succeed.
Features and data categories include:
Benchmark Performance — Compare a business’ performance to other competitors in the industry. SizeUp uses millions of data points in its analysis.
Demographic Analysis — Interactively map up-to-date demographic, labor force, and consumer expenditure data for the area based on hundreds of variables.
Assess Competitiveness — Map where potential competitors, customers, and suppliers are located to determine how best to serve existing customers as well as new customers, and to pick suppliers.
Find Best Places to Advertise — Determine the optimal areas to target the next advertising campaign based on industry performance and target markets.
User-friendly and Intuitive Interface — SizeUp is easy to navigate and use without training.
Caches User Information — SizeUp can access information previously entered on the same computer.
Getting started is easy. Visit https://www.westerniowaadvantage.com/sizeup-small-business, and enter an industry and location in the box. The user will then be taken to a screen where under the “My Business” tab, they can enter more specific information like revenue, average annual worker salary, and number of employees. A visually striking report will show a current business owner or budding entrepreneur exactly where they stand in direct relation to regional competitors.
Under the “Competition” tab, not only can competitors be found, but potential customers, and suppliers are also identified. In addition, business owners who sell directly to consumers can track where households spend the most dollars in a variety of groupings. Users can map local patterns for hundreds of wide-ranging consumer expenditure categories: everything from seeds to new trucks to whatever is important to them.
Under the “Advertising” tab, business owners can choose where to target advertising based on total revenue, revenue per capita, most underserved markets, average revenue, total employees, or household income. Further adjustment of various industry performance variables and demographic characteristics under the “Filters” tab can customize the data even more.
“We are very excited to offer the SizeUp tool to our local businesses,” said Ripley. “SizeUp levels the playing field by providing smaller businesses with similar market intelligence that was previously only available to huge corporations. This data will help businesses make smarter decisions.”
About Western Iowa Advantage
Western Iowa Advantage (WIAD) is a collaborative effort of economic development officials in Audubon, Calhoun, Carroll, Crawford, Greene, Ida and Sac Counties with the mission to effectively market the many viable economic assets of the Western Iowa region. WIAD is also committed to facilitating ongoing improvements in quality of life-oriented amenities, increased tourism, and other areas that will enrich the livability of the region.